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That’s in North America according to a DigiTimes report from Taiwan:

The LCD TV market has seen aggressive price cutting during the holiday season in the North America market, according to Taiwan-based home appliance makers.

Some second tier LCD TV vendors have been offering their 32-inch and 26-inch models for US$899 and US$599, respectively, this month. White box vendors are even offering 32-inch models priced at US$799, the home appliance makers pointed out.

However, the biggest price drop (25%) was on 37-inch sets. Not surprisingly, sales are expected to be up by 30% in December.