Not right away though, as Bryan Glick reports at vnunet.com in Search engines will have to offer financial incentives, says Bill Gates:
‘Google is getting about $50 per year for your searching. Yet, because it does not think it has any competition, it is not giving any of that back to you,’ he said.
‘As search becomes competitive and people realise that other offerings are as good, or are even significantly better, there will be price competition.
‘You will get some free content or a cheque, or some incentive to use a different search engine. Competition for users has not even kicked in. I can assure you it will not stay that way.’
And he added: ‘We are going to run some experiments on that in the next year.’
More by following the link, as well as the rest of the interview.