Slow sales of Blu-ray players and movies will likely mean bargain pricing for the holiday shopping season:
“Blu-ray vendors and dealers are starting to realize that for Blu-ray to become the next DVD, they need to lower player prices in order to generate interest and build volumes,” said Steve Wilson, principal analyst at ABI, in a statement this week.
Wilson pointed out that tier-2 players and earlier models six to nine months old are already widely available for below $200, and that Amazon is selling a Samsung Blu-ray drive bundled with four disks in the same price range.
As previously reported in BetaNews, unit sales for Blu-ray drives look likely to be lower than expected for 2008, too. Kurt Scherf, principal analyst at Parks Associates, told BetaNews in late October that total sales for the year will decline at least 25% from the firm’s original projections to about 2.2 million players in the US and 4.3 million worldwide.
Wilson is referring to an Amazon sale (scheduled to end on Nov. 11) offering $100 off on the purchase of a Blu-ray player and four Warner movies. The Samsung player referred to is likely the well-regarded Samsung BD-P1500 1080p Blu-ray Player which with four selections from the already discounted full list of Warner Blu-ray movies will easily come in under $200.