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November 18, 2005

NBC Universal Licenses Content to P2P

Ed Oswald at BetaNews:

Marking the first time a major studio has agreed to work with a peer-to-peer service, NBC Universal on Friday announced a deal with Wurld Media, creator of the legal Peer Impact P2P service. The agreement would allow users to download Universal movies and NBC TV events for a fee.

Customers would be able to “rent” movies from the service and view them within a 24-hour window. NBC said that it wanted to give its viewers another way to access the studio’s content in a way that protects it from illegal distribution.

Unlike other P2P networks, Peer Impact itself is the only authorized user that can upload content to the network. The company says this prevents illegal content from being transferred through its servers.

The service already offers downloadable video games, and music that is either in MP3 format or protected using Windows Media’s DRM technology.

Some of the movies slated to become available through the service include “Ray,” “Meet the Fockers” and “The Bourne Supremacy.” TV shows will include “Jerry Springer: Uncensored” and the company’s “Blind Date” franchise, among others.

More old Universal movies, less “Jerry Springer: Uncensored” please! More seriously, this is just like the AOL-Warner Bros. deal earlier in the week in that the customer is expected to join a peer-to-peer network in order to view the content, but in this case they get to pay for it too. Doesn’t sound like a winner.

Posted at 5:48 pm. Filed under Brands, Companies, Internet, Internet TV, P2P, Peer Impact, Wurld Media

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