Amazon yesterday launched the $489 Kindle DX, the big screen version of the Kindle 2, but the puzzle is who the target for the rather large portable book reader actually is. The big 9.7 inch diagonal e-ink screen makes the Kindle DX pretty bulky for merely a ebook reader, but Amazon has announced new deals with for magazine and newspaper publishers which presumably are a better fit for the format.
In fact, the New York Times, Boston Globe, and Washington Post will subsidize the Kindle purchase price if you live in an area where they do not offer home delivery and purchase a Kindle DX and an electronic subscription.
Another target market for the Kindle DX is college students as Amazon also announced deals with textbook publishers for Kindle versions as well as trials at major universities:
The schools will distribute hundreds of Kindle DX devices to students spread across a broad range of academic disciplines. In addition to reading on a considerably larger screen, students will be able to take advantage of popular Kindle features such as the ability to take notes and highlight, search across their library, look up words in a built-in dictionary, and carry all of their books in a lightweight device.
Time will tell how well that works out – I think I would still prefer a paper textbook. However, one market where the Kindle family seems to be a definite success is in good old fashioned books for reading. According to Amazon CEO Jeff Bezos, Kindle sales are now 35% of book sales when Kindle editions are available and there was a huge jump in February when the Kindle 2 went on sale.
Buy.com seems to have declared a Cyber Week, not just Cyber Monday, since many (but not all) of their deals are good through December 7. Here are a few of the many bargains on their list that looked interesting:
SAVE $90.04 – Toshiba Satellite L305D-S5904 Laptop AMD Turion 64 X2 Dual-Core TL-60 2GHz,3GB, 250GB, 15.4”, DVD±R/RW, Webcam, Vista Home Premium. FREE BUDGET SHIPPING. Buy.com price: $569.95 (expires 12/1/08), List price: $659.99
SAVE $199.01 – Samsung 2233BW 22" Widescreen LCD Monitor – 20,000:1 (DC), 5ms, 1680 x 1050, DVI. FREE BUDGET SHIPPING. $50.00 Mail-in Rebate $179.99 After Rebate (expires 12/5/08). Buy.com price: $229.99, List price: $379.00
SAVE $99.01 – Magellan Maestro 3140 3.5" GPS w/ Text To Speech and Bluetooth – Refurbished. FREE BUDGET SHIPPING. Buy.com price: $79.99, List price: $179.00
It looks like most online merchants started their sales on Black Friday, but they haven’t forgotten Cyber Monday. Here are some bargains from TigerDirect who is also offering $1.99 shipping and a free 2009 (5-user) CA Internet Security Suite w/purchase of any desktop or laptop.
SAVE $220 – Acer Aspire Laptop Bundle w/D-Link WBR-1310 Wireless G Router - Intel Celeron 2.13GHz Wireless 1GB DDR2 120GB HDD DVDRW 15.4" WXGA Webcam Vista Home Premium $399.99* (US) Price after $39 MIR, rebate expires 12/02/08
SAVE $80 – Garmin Nuvi 205 GPS 3.5" Touch Screen Display MicroSD Card Slot Voice Prompts $119.99 (US)
SAVE $60 – I-Inc 28" Widescreen LCD Monitor 3ms WUXGA 1920×1200 HDMI Built-In Speakers $299.99 (US)
SAVE $150 – Samsung 19" Widescreen LCD Monitor 5ms 8000:1 DCR 1440×900 WXGA+ DVI Black $139.99 (US)