The NBC television network seems to be trying a little bit of everything to snag Internet viewers. In addition to selling shows via Amazon Unbox (mentioned last week), they have announced a new service called NBC Direct which allows free download and viewing of a selection of NBC programming for up to a week after a program airs.
NBC recently had a spat with Apple with the result that NBC is moving the online video sales for its TV shows from iTunes to Amazon’s Unbox and in the process locking out all the Apple iPod users. This spurred CNET’s Chris Soghoian to mention the unmentionable - TV Torrents: When ‘piracy’ is easier than legal purchase:
Bruno Giussani has an interesting post at his blog, that also appeared in Wall Street Journal Europe, which reveals a little known downside to using Skype for VoIP telephone service. It turns out that Skype is actually a peer-to-peer application and under certain circumstances, your PC may get turned into a “supernode” spewing a ton of Internet traffic on behalf of Skype.
Consider this text from CERN’s Web site: “Skype [peer-to-peer] telephony software is not permitted on CERN’s computing or network facilities. It violates CERN’s Computing Rules by bypassing firewall protections and offering services to others.”
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The issues are a bit complex. Let’s try to break them down.First, the “supernode” question. “Skype can turn user computers into ‘supernodes’ which route traffic through CERN,” François Grey of CERN’s IT communications team explained in an email exchange: “We have encountered some operational problems as a result.” That’s because Skype’s design is based on peer-to-peer, distributed networking principles. This means that the core functions of the system are decentralized, as is the database of Skype users (the tool that lets you look up other Sykpers and tells the system where to forward a call). The calls are set up and passed on among users, flowing through a chain of computers around the world without traversing any central infrastructure.
That’s good for robustness and scalability — and for Skype, which can avoid massive investments and add new users at near-zero marginal cost. For the system to work, however, some users have to take over its vital functions: routing traffic and holding portions of the database. In Skypeville, these tasks are farmed out to those users with the most powerful computers and the biggest bandwidth, such as CERN. Skype turns them into supernodes.
Only a fraction of users are elevated to this function–currently some 20,000, according to research presented at a recent conference in the Netherlands by Philippe Biondi and Fabrice Desclaux of EADS. And only a small portion of their bandwidth is supposed to be shared. Skype CEO Niklas Zennström explained it to me in an interview last year: “When you become a supernode you share some of your resources and a little bit of bandwidth, but very little; you won’t notice.”
That’s the idea at least, but it doesn’t always work out that way:
But some do notice. San Diego-based venture capitalist and TV host Paul Kedrosky, for example, complained on his blog in January that while he was traveling his computer “was sending out enormous amounts of traffic.” The IT people at his firm discovered that the machine was routing Skype traffic as a supernode. Computerworld magazine found that “in supernode mode, Skype is reputedly able to saturate 100 Mbit/second connections.” In layman’s terms, those are fast connections. The average Skype user’s PC is much less taxed than this, obviously. The possibility of becoming a supernode is written into Skype’s end-user license agreement, but not explicitly: The word “supernode” is never used. The license speaks of “permission to utilize the processor and bandwidth of your computer for the limited purpose of facilitating the communication between Skype Software users.”
The criteria for a subscriber PC to be chosen for use as a “supernode” aren’t really clear although the Computerworld article linked above suggests that if your machine has a high speed Internet connection and a routeable IP address (e. g. not behind the average home router with Network Address Translation (NAT)), you are a good candidate.
There’s much more by following the link including worries about security and legal regulations that might require Skype users to store any traffic routed through their machines. Nicholas Carr notes how using customer machines to provide infrastructure seems to be critical to Skype’s business model and that there it is no such thing as a free ride. I’m wondering about the multitudes of other VoIP services and how many of them are really P2P applications too?
Ed Oswald at BetaNews:
Marking the first time a major studio has agreed to work with a peer-to-peer service, NBC Universal on Friday announced a deal with Wurld Media, creator of the legal Peer Impact P2P service. The agreement would allow users to download Universal movies and NBC TV events for a fee.
Customers would be able to “rent” movies from the service and view them within a 24-hour window. NBC said that it wanted to give its viewers another way to access the studio’s content in a way that protects it from illegal distribution.
Unlike other P2P networks, Peer Impact itself is the only authorized user that can upload content to the network. The company says this prevents illegal content from being transferred through its servers.
The service already offers downloadable video games, and music that is either in MP3 format or protected using Windows Media’s DRM technology.
Some of the movies slated to become available through the service include “Ray,” “Meet the Fockers” and “The Bourne Supremacy.” TV shows will include “Jerry Springer: Uncensored” and the company’s “Blind Date” franchise, among others.
More old Universal movies, less “Jerry Springer: Uncensored” please! More seriously, this is just like the AOL-Warner Bros. deal earlier in the week in that the customer is expected to join a peer-to-peer network in order to view the content, but in this case they get to pay for it too. Doesn’t sound like a winner.
Thousands of episodes from some of the most popular television series of all time will make a comeback exclusively on AOL.com (http://www.aol.com) in early 2006, thanks to a pioneering collaboration between AOL and Warner Bros. Domestic Cable Distribution to form a new broadband network. The network– called In2TV – will allow consumers to stream full-length episodes from favorite series such as Welcome Back Kotter, Sisters, Beetlejuice, Lois & Clark, La Femme Nikita and Growing Pains free and on-demand on the Web. Along with full-length episodes, In2TV will also include unique interactive features such as games, quizzes, polls, trivia contests and more.
This first-of-its-kind interactive video experience demonstrates the impact of broadband—now in 53% of U.S. households*–on the television industry, as broadband provides a new platform for television assets on the Internet.
So what took them so long? This is one of the synergies that were promised as a rationale for the original AOL merger with Time Warner.
And how are they going to make money off it? In2TV will be supported by advertising much like regular broadcast TV:
In2TV will provide AOL’s advertisers with compelling video inventory for instream broadband advertising as well as opportunities for sponsorships and accompanying banner ads. Video ads, 15-second and 30-second spots, will be limited to a total of 1-2 minutes within each 30-minute episode as compared to 8 minutes of advertising on broadcast television.
There are more programming details available by following the link, but from a technology perspective there’s something else:
These series will be offered in a new DVD quality video format called “AOL Hi-Q.” This new technology, which builds upon AOL’s industry-leading online video experience, enables high resolution, full-screen viewing. It will be made available free to any broadband user (along with standard-quality streaming). AOL.com is the first major portal to offer this kind of high quality video experience to consumers.
And in fact, there’s a separate press release devoted to it:
The AOL.com portal is the first to introduce a trial for a new “AOL Hi-Q” high quality video format. The AOL Hi-Q format builds on the AOL.com Web portal’s industry-leading video experience ( http://www.aol.com/video) and can deliver DVD quality videos, in addition to standard quality streaming video, free to broadband users. Consumers can view AOL Hi-Q video on demand as well as select to have new Hi-Q videos in a particular category of interest, such as online movie trailers, music videos, video game trailers and more entertainment content, pushed to them when they are available.
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Using one of the industry’s first commercial-grade, peer-to-peer grid distribution networks, developed in partnership with Kontiki, AOL® Hi-Q™ can deliver DVD quality videos directly to consumers more quickly and efficiently. The peer-to-peer distribution network built by Kontiki features robust security to protect copyrighted content through digital rights management (DRM) and a centrally managed, highly-scalable delivery model that enables AOL to reliably deliver content to consumers. Through the installation of a simple plug-in, a special AOL Hi-Q video player provides a high resolution display with image quality designed for full-screen viewing on PC monitors or televisions capable of showing a PC interface.
So you’re actually signing up for a peer-to-peer (P2P) network developed by Kontiki and sponsored and managed by AOL. Interesting times indeed!
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