Troy Wolverton at TheStreet.com:
Some of Electronic Arts’ top games have just gotten a lot cheaper.
The retail prices of titles such as Madden NFL ’06, NBA Live ’06 and Need For Speed: Most Wanted have fallen by $10 to $20 this week, according to a report issued Thursday by Banc of America analyst Gary Cooper.
The price cuts, which only affected games made for current-generation consoles such as Sony’s PlayStation 2 and Microsoft’s original Xbox, are a reaction to weak video-game sales in recent months and likely will be the start of a trend, he said.
“We expect more price cuts to come from other publishers and believe very few new current-gen [eration] releases will be able to charge a premium price,” said Cooper…
Note that these are wholesale price reductions. What the retailers will do is another matter, but there seems little doubt that retail prices are going down.