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January 20, 2006

Electronic Arts cuts console game prices


Troy Wolverton at TheStreet.com:

Some of Electronic Arts’ top games have just gotten a lot cheaper.

The retail prices of titles such as Madden NFL ’06, NBA Live ’06 and Need For Speed: Most Wanted have fallen by $10 to $20 this week, according to a report issued Thursday by Banc of America analyst Gary Cooper.

The price cuts, which only affected games made for current-generation consoles such as Sony’s PlayStation 2 and Microsoft’s original Xbox, are a reaction to weak video-game sales in recent months and likely will be the start of a trend, he said.

“We expect more price cuts to come from other publishers and believe very few new current-gen [eration] releases will be able to charge a premium price,” said Cooper…

Note that these are wholesale price reductions. What the retailers will do is another matter, but there seems little doubt that retail prices are going down.


Posted at 6:53 pm. Filed under PS2, Video Games, Xbox

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