Start-up Cosmodex launched a new search engine on Thursday that aims to attract users by rewarding them with loyalty points.
The points can be redeemed for free Web traffic directed at a site of the user’s choosing, the company said. The system will help bloggers and owners of small Web sites to generate traffic even if they don’t have an advertising budget, the company said.
Cosmodex, of Montrose, California, sees itself as an Internet superhero, “fighting against search engine villains who are overcharging advertisers.”
Registration at the site, http://www.cosmodex.com, is free.
It’s an interesting idea and, of course, they will also be happy to sell you advertising as well. The real trick will be to match the major search engines in search quality and draw users. They don’t seem to be doing too badly with the first (although they need to work on relevance ordering) and only time will tell on the latter.