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August 15, 2007

Sony Ericsson K770 ups the ante for cameras in mobile phones


Sony Ericsson K770 camera phone

The trend towards multipurpose portable gadgets is undeniable for the simple reason that carrying multiple separate devices is very inconvenient. The problem, of course, is that an “all in one” gadget is generally inferior functionally to each to the individual units that it replaces. Sony Ericsson is trying to change that for the camera phone with its announcement of the K770 Cyber-shot:

With the launch of its K770 Cyber-shot phone, Sony Ericsson Mobile Communications hopes to narrow the quality gap between dedicated digital cameras and mobile phones with integrated cameras.

The slim 14.5 millimeter phone, announced Wednesday, offers a range of features found in most quality digital cameras, including auto focus and 3x digital zoom.

A sliding cover protects the lens. Once in camera mode, the 1.9 inch screen becomes a viewfinder. Illuminated icons, which appear across the keypad, serve as one-click shortcuts to each of the camera’s main functions, such as picture size and light.

The new Photo fix feature offers photo editing directly on the 3.2-megapixel phone, allowing users to correct photos taken under poor lighting conditions.

With a USB (Universal Serial Bus) cable, users can transfer photos to PCs, send them directly to a printers with the PictBridge application or upload them to the Internet. Pictures can be printed in A4 size.

There’s more to the camera as spelled out in the full specs including an LED photo light and video recording, but for quality photo photo features it’s certainly a cut above ordinary camera phones. 

Of course, the K770 is also a music player with Bluetooth stereo headphone support and built-in FM radio. Lest we forget it is also a tri-band phone supporting GSM/GPRS 900/1800/1900 and UMTS 2100 with a full complement of modern cell phone features. While it doesn’t have a touch screen like the iPhone, the K770 user interface cleverly makes use of picture icons corresponding to the buttons which aren’t really shown in the following picture, but you can get an idea of how it works.

Sony Ericsson K770 Cyber-shot

The K770 Cyber-shot unfortunately only comes in “Truffle Brown” and no price has been revealed, but it certainly appears to be a worthwhile option for consumers who want a better camera in their phone.


Posted at 11:35 am. Filed under Companies, Digital Cameras, Mobile Phones

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