Amazon has been testing a video on demand service since July and this week it became generally available as Amazon Video on Demand and absorbed the old Unbox video download service as well.
The finished Video On Demand service is now compatible with a wealth of device types: Windows PC’s, Macs, suitable TiVo models, Windows Media Center extender boxes (like the Xbox 360), the Sony Bravia Internet Video Link TVs used in the beta, and many portable media players. Amazon is offering a vast catalog of 40,000 movies and TV shows. Some are free, but for most of them the prices are:
All rentals expire 24 hrs after purchase and all offer a 2 minute preview.
If you aren’t interested in rental and streaming, you can still purchase and download movies as before using the Unbox application and they will always be available in your personal video library. Rentals will be there too (at least for 24 hours) in case you get interrupted while watching or want to watch on a different system than where you order.
Initial reviews indicate the Amazon Video on Demand service is quite usable albeit with some video glitches reported, so you might care to try some of the free videos before plunking down some cash. A bigger question if you are a TV fan is whether or not you might prefer the Hulu service which is free, but has commercials. (Hulu does offer some movies as well.)
Finally, my perpetual rant is that Internet video won’t take off until it is dead simple for the average consumer to use and use in the room where they have their TV set. Amazon Video on Demand goes quite a way towards solving the simplicity problem. As for getting that video into the room where the TV resides, Amazon does its best with the available technical options and is way ahead of most alternatives with the enhanced TiVo lashup which now supports streaming rentals.