I’ve seen more gadgets than I would care to enumerate, but there’s always a new one. I got tipped off to Heelys by a post from Bill Tancer at Web measurement firm Hitwise:
Tomorrow we’ll be releasing our hot searched-for-products of this holiday season. As a little taste of whats coming, over the last several weeks, we’ve noticed a steady increase in searches for Heelys (the tennis shoes with wheels responsible for many mall near-collisions).
One of the best ways to gauge consumer interest in a product is to chart the volume of queries on that product or brand over time. Here’s the Heelys chart:
Click through for the chart, but Heelys really seem to be hot this holiday season.
I don’t know if you can see the details in this Amazon ad:
but basically Heelys are a pair of conventional shoes with a wide wheel in the heel. They come in various styles for men, women, and children and apparently the more agile wearers can perform the equivalent of roller skating or roller blading by rocking back on the heels. There are some fairly frenetic videos of Heelys wearers on YouTube like this one, but here’s one that’s more sedate and gives the idea:
You couldn’t get me in Heelys, but they look amusing for the younger crowd.