A traditional day of feasting with family could turn into a day of early holiday shopping for some, as retailers offered more options — both online and in stores — than ever this Thanksgiving. For the first time, BJ’s Wholesale Club Inc. and CompUSA Inc. opened their doors on Thanksgiving, while online retailer Amazon.com offered special holiday discounts.
In the past, grocery retailers and 24-hour convenience stores like 7-Eleven Inc. were the only shopping options on Thanksgiving. Holiday gift shoppers turned to the Web or saved their breath for the next day, “Black Friday,” which is considered the official kickoff to the shopping season.
“Some retailers are trying to find a way to take advantage of the fact that once dinner is over, many families are looking for some kind of entertainment,” said Ellen Davis, spokeswoman at National Retail Federation, a trade group.
What, no snoozing through a football game?
There are more details on the brick and mortar stores in the article, but here are some online stores playing the game:
As for online opportunities, Sears, Roebuck and Co. again allowed holiday shoppers to pay for Black Friday deals on their Web site on Thanksgiving, such as 20 percent off Kenmore appliances and 50 percent off certain Craftsman-branded tools. Customers can then pick up their purchases when stores open the following the day, or have them shipped, said Lavielle.
Online retailer Amazon.com was also pushing for shoppers to get started a day early by holding an ongoing poll to select one steeply discounted gift item to be offered in limited supplies beginning on Thanksgiving day, on top of other deals.
The winner of the poll was Microsoft Corp.’s Xbox 360 video game system for $100, which was set to go on sale at 2 p.m. EST, beating out a Mongoose Domain Dual-Suspension Mountain Bike for $30.
“We’re always open on Thanksgiving,” noted spokesman Craig Berman.
“Online retailers are making Thanksgiving a huge priority, because they have no competition from stores,” said Davis. “I think we’re going to see that trend increasing.”
Actually, that seems like a better idea than Cyber Monday whose underlying idea is that employees get back to work on Monday and use their employer’s high speed Internet connection to shop.